NEW WEBSITE DESIGN!!

AND WE’RE BACK!!! We are very excited about our new website design. A few of our goals with the new website was to make it faster, easier to navigate for our customers, and easier for us to manage/update. Most of all, we wanted to help our clients get to know us better. If you take a look around the site I think you’ll get a pretty good idea of who we are and what we do as a company. As always, if you have any questions or need help you can contact us at 021 4892612 We hope you like it as much as we do. And again, thank you for your continued custom. Also, must give a shout out to Aidan and the rest of the gang over at Avalanche Designs. Great work guys.

5 Packaging design trends taking 2014 by storm

If you look at packaging designs over the years you’ll find that the packaging industry is subject to certain styles and trends just like every other industry.   Although the style of packaging that you choose to promote your brand with is a very personal choice you may benefit from drawing inspiration or ideas from current packaging designs trends.   2014 has barely begun but we’ve already noticed a few fantastic, attractive packaging design trends that are taking 2014 by storm.   Eco-friendly As a nation we’re becoming increasingly more considerate of the environment.  People everywhere are beginning to worry about wasting paper and using too many plastic bags, which is why eco-friendly packaging is also soaring in popularity.  Environmentally packaging can still be beautiful and stylish, just without the guilt.   Minimalistic Less is more when it comes to packaging design this year.  Bold, simple, clean and minimalistic packaging designs stands out from the shelves and present a clear, direct message to customers.   Clear and white White and transparent packaging is minimalistic, simple and clean whilst also giving customers a sneak peek of your product.   Illustrated Curious and attractive illustrations will immediately draw attention to your packaging design.  Stylish and whimsical illustrations are a great way of making your product fun and interesting.   Kraft paper Kraft paper is an environmentally friendly material that has become so popular for use in packaging design that it deserves a mention in its own right.  The overall look created by using Kraft paper is stylish, crafty and sustainable.  Kraft paper is particularly effective when used alongside edgy, graphic design.

5 Ways to get started with promoting your brand

You could have the most innovative and professional product or business out there, but without the right promotion you will struggle to be successful.  People need to know about your business in order to buy into it, so finding the most suitable channels for promoting your business is essential to its success.  Here are five great ways to get started with promoting your business. Design a great logo Your brand’s logo should be easily recognisable, timeless, memorable and original.  The simplest logos are often the best ones so be sure to keep this in mind during the design stage.  Keep your logo clean, clear and straightforward to ensure that people are able to quickly recognise and remember it.  Your logo should also be original and reflect your brand’s image, identity and ethics. Create eye-catching packaging Your product or brand’s packaging is a great weapon for enticing customers to buy into your brand.  Eye-catching, original and professional packaging will attract customers to buy your product over someone else’s. Network online and offline Networking with other businesses can help to create awareness of your brand or business amongst other professionals.  It also gives you the chance to find out more about the industry, the market and your competitors. Advertise No matter how big or small your budget is you will be able to find an advertising avenue to suit your business.  Different forms of advertisement include signage and billboards, television adverts, printed adverts in magazines or newspapers, promotional material, direct mail, PR and the internet. Use social media It is possible to build up a large following on social media platforms like Linkedin, Facebook, Twitter and Pinterest at very little or no extra cost to you or your business.  Communicate with your customers via social media to build relationships and provide customer services.

We’re on the move!!

We’re on the move!! Just a quick message to let you know that our new store is located on Centre Park Road, Cork City. Please note that we will still have next day delivery Nationwide on orders received before 2.00pm. www.alliancepackaging.ie